futurepresent

futurepresent is a venture capital firm investing in AI platforms and infrastructure in the US and Europe. A deliberately small and highly experienced team, futurepresent operates quietly behind the scenes in service of founders.

We were given the challenge of creating a brand that represented a sort of nothingness that would also cut through the noise of other VCs. Through our naming process, we were able to hone that concept into something more evocative: what futurepresent does, big picture, is to identify potential and to make that potential a reality.

The visual identity that followed is restrained and gently thought-provoking. It is centered on a modern variation of the 16th-century typeface Garamond and a mainly monochrome palette with functional accents. The website is a clock, logical and subtly dynamic.